We see the latent beauty & potential hidden in our client brands and have insatiable zeal for bringing them to life.

You by Katie is a boutique creative studio, specialising in brand evolution.


brand evolution(n.)

taking an already flourishing business to the next level by maturing it’s entire presence and catapulting it into it’s full potential.

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We take the foundation you've worked hard to build, and work alongside you to mature your brand into the next level.


You've grown into bigger shoes and it's time to give your business the evolution it needs to launch into the next chapter.


Here's how:

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We seek out brands that are brimming with potential: great product, great team, and an insatiable hunger for growth. 

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who you are

+ purpose | mission | vision | values +
What you do pales in comparison to why you do it. Here you can discover what drives you individually and how that transfers to your business. 

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how you look

+ logo | branding | website | shop +
A well crafted visual presence is no longer a luxury - it is a NECESSITY.  Your ideas and passions deserve to be seen & heard. Give them a fighting chance with a solid platform to stand on. 

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how you sound

+ copywriting | tone of voice | language +
What you say vs. what people hear can be boiled down to HOW you say it. Make sure that your heart and personality are appropriately captured in your copywriting, blogs, and social media posts. 


We also offer bespoke collateral design, photography, creative direction & anything else relating to aesthetic or creativityGet in touch to talk more about your custom project. 

Designs have been featured on:


highlight reel: 

the latest logos, lettering, visual identity, tile design, photography, product styling, + more.
- the possibilities are limitless - 


If your business has outgrown its current branding and you're ready for an evolution...

jump onto a quick call with Katie. She will ask you a few questions to gauge where you are in your journey and if your next step will be best supported by us!

By the way: the consult is totally free, we just want to hear a bit more about you and how we may be able to help!

Please note: these spots are only open 2 times per week. The purpose of this call is to get a better understanding of your business and to see if we think we  will work well together!

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Q: How long does a Brand Evolution Project take?

A: Each project is treated as an individual but on average it takes between 4-6 months to complete an Entire Brand Evolution Project.

This is not a band-aid solution. We dive deep. We get to the core of who you are, where you've been, and where you are going. A process this in-depth takes time. Quality takes time. Results take time. You will be given a detailed timeline at the beginning of your Brand Evolution that will outline the process

We also offer bespoke collateral design, photography, creative direction & anything else relating to aesthetic or creativity. Get in touch to talk more about your custom project. Timelines will vary based on the project!

Q: What is a Brand Evolution?

A: Brand Evolution is when a brand is ready to evolve into the next chapter in their journey. Brand Evolution may be needed as a result of different circumstances: 

  • Many brands simply "outgrow" their original branding. As businesses develop, they learn about who they are, who they aren't, and who they want to be.
  • Sometimes brands need to change in order to meet market demands (*cough cough* Millennials *cough*)
  • Personal Branding is another super important brand sector. As you change and develop and grow and mature personally, it is imperative that your Personal Brand evolves with you. 

    Brand evolution is the natural, normal progression of many suceessful brands. 

    If you'd like to learn more about the process, head over here. 

Q: How is You by Katie different from other branding service providers?

A: Katie is a very unique individual - equal parts strategic, creative, and insightful. She can read people like books and has an acute ability to pick up on patterns and relationships. Combine that with her unique world view, she is able to draw conclusions and make very deep, and insightful strategic moves.

Also, we genuinely love people and enjoy getting to know our clients. This is much more than "a job" for us. It's our way of life!

We love people. Period. And we love creating for others to make their vision a reality.

Q: How do you calculate your prices?

A: Over the years, we have come to expect a certain average time allowance for different projects. We have calculated these prices based on the time, creativity, strategy and value provided. By charging a flat rate, our clients avoid paying extra when we have a "human day" and can't turn the genius tap open to full blast - quality takes time. Flat rates ensure that each of our clients are never surprised with unexpected overages. We also offer a 30-day risk free period in which you may cancel your contract and only pay for the services provided to date. We think it's only fair to give you an opportunity to walk away if you feel it isn't the right fit. 
We are super open and transparent about our project costs/fees/retainers/etc. we have an open door policy when it comes to all things financial - money doesn't have to be awkward.

Q: What is the big deal about the deposit?

A: A deposit is required to secure your space in our queue!  Up until then, your project is simply an enquiry or perhaps a reservation or hold.  At that point, someone else may still obtain a spot ahead of you in my project calendar if they pay their deposit first.  Because of this, deposits are non refundable. Deposit amounts are deducted from your total project cost! 

Book a free consult and chat with us to see if we'd make a good fit for your Brand's Evolution!