Q: How long does a Brand Evolution Project take?

A: Each project is treated as an individual but on average it takes between 4-6 months to complete an entire Brand Evolution Project.
This is not a band-aid solution. We dive deep. We get to the core of who you are, where you've been, and where you are going. A process this in-depth takes time. Quality takes time. Results take time. You will be given a detailed timeline at the beginning of your Brand Evolution that will outline the process.


Q: What is Brand Evolution?

A: Brand Evolution is when a brand is ready to evolve into the next chapter in their journey. Brand Evolution may be needed as a result of different circumstances: 

  • Many brands simply "outgrow" their original branding. As businesses develop, they learn about who they are, who they aren't, and who they want to be.
  • Sometimes brands need to change in order to meet market demands (*cough cough* Millennials *cough*)
  • Personal Branding is another super important brand sector. As you change and develop and grow and mature personally, it is imperative that your Personal Brand evolves with you. 

    Brand evolution is the natural, normal progress of many brands. 


Q: How is You by Katie different from other branding service providers?

A: Katie is a very unique individual - equal parts strategic, creative, and insightful. She can read people like books and has an acute ability to pick up on patterns and relationships. Combine that with her unique world view, she is able to draw conclusions and make very deep, and insightful strategic moves. Also, we geniunely love people and enjoy getting to know our clients. This is much more than "a job" for us. It's our way of life!


Q: How do you calculate your prices?

A: Over the years, we have come to expect a certain average time allowance for different projects. We have calculated these prices based on the time, creativity, strategy and value provided. By charging a flat rate, our clients avoid paying extra when we have a "human day" and can't turn the genius tap open to full blast - quality takes time. Flat rates ensure that each of our clients are never surprised with unexpected overages. We also offer a 30-day risk free period in which you may cancel your contract and only pay for the services provided to date. We think it's only fair to give you an oppourtunity to walk away if you feel it isn't the right fit. 

Q: What is the big deal about the deposit?

A deposit is required to secure your space in our que!  Up until then, your project is simply an enquiry or perhaps a reservation or hold.  At that point, someone else may still obtain a spot ahead of you in my project calendar if they pay their deposit first.  Because of this, deposits are non refundable. Deposit amounts are deducted from your total project cost!