❋ Introducing
The Brand
Lab
Ongoing creative partnership for branding clients who need access to ongoing expert design, with someone who knows your business and brand inside out.
By application · branding clients onlyDoes this sound familiar?
You’ve got solid branding locked in, but then you keep needing to create new, fresh content. Or maybe you’ve got other people on your team who are in charge of rolling out your brand and need a little design direction? Social media content, videography, campaign graphics, website pages, email templates…oh my!!
RELATABLE
All the while you’re just sitting there like…“THIS IS TAKING FOREVER, AND I DON’T HAVE TIME TO DO MY ACTUAL JOB!!””
Creating cohesive, on-brand visuals is my jam:
I’ve spent the last 15 years getting really good at creating cohesion across visual branding systems. Website, print, social media, and beyond.
We sit down at the beginning of each intake quarter and go over your goals, strategically work through some creative solutions, create a running wish-list, and nail down any hard deadlines for product launches/offers/etc.
If you have other suppliers or team members, I can coordinate creative direction across the team as well…I’m a team player ;)
GOOD NEWS
Let’s explore some Brand Lab application scenerios!
The Idea to Execution Pipeline
Picture this: You get an idea for a project, campaign, or just notice something on your website needs a refresh!You pop into our shared chat and leave me a voice note on your ideas
I come back with my glowing encouragement and strategic insight to refine your ideas
We decided it's go time and map out all the visual touchpoints and lock in messaging
I get to work rolling it out (I design almost everything in Canva so you can make last-minute tweaks without needing to wait on me).
We launch your project quicker, and with creative collaboration!
❋ SCENARIO 1
The ‘In-House’ Creative Director Effect
You have a small team with 1 or 2 all-rounders. They are able to dabble in content creation, admin, etc., but would really benefit from some heavy-duty design support for larger projects or campaigns. We all come together and brainstorm ideas for the project or campaign
I take the brainstorm away and develop some creative concepts
Once the direction is approved, I handle the heavy lifting on the creative direction and design front
Hand over deliverables and visuals in templates your team can run with.
❋ SCENARIO 2
The Backlog of Updates
You know that page on your website you keep avoiding? What about the email footer that you’ve been meaning to tackle for the past 2 years? Email signatures needing a refresh? What about that ancient social media banner on your Facebook page?You and I sit down at the beginning on the quarter and put together a wish list of items that need refreshing and updating. Because I know your business and brand, I can then get to work rolling out all of those little tweaks you need but can’t find time for and that seem ridiculous to ask someone to quote.
Sample Outcomes from this scenario:
Much-needed love to some areas of the business that have been visually neglected for quite some time.
Confidently being able to send people to those web pages/emails without hesitation
Overall brand consistency improvements across multiple channels.
❋ SCENARIO 3
Research indicates that 71% of businesses agree that inconsistent brand presentation leads to customer confusion, which is the enemy of conversion.
GRAPHIC DESIGN BRISBANE, QLD2026What's Included?
I have structured this offer to be based on availability and not deliverables. What this means is that I allocate blocks of time each week over the quarter specifically for Brand Lab clients. I know my stuff and am pretty quick with it, so I am happy to do as much as I can during that allocated time. Because the Brand Lab is only available to branding clients, we already have a trong working relationship. In our initial discovery call, we will chat about the things you’d like to accomplish, and we can go from there!
How is this different from a retainer?
This is more than an hourly rate for a work model based on a set number of deliverables. This is a creative partnership where I become an out-of-house, in-house creative strategist and designer. I carve out time and availability to help make sure your visuals are sharp and effective across the quarter. We get a WhatsApp chat going with you (and your team) as needed, and you have access to me during business hours. Got a quick Q? You’ve got access to give me a quick call.
So it’s like an agency?
Before I answer this, I don’t hate all agencies because I haven’t worked with all agencies. However, in my experience, agencies by nature tend to bite off more than they can chew because they have heavy overheads (salary, office space, software for large teams, etc.) and seem to be a revolving door for clients. The Brand Lab is bespoke. Exclusive (in that I am not trying to scale to the moon), and designed to focus on only a few key clients at a time. You have my time and attention because I am not busy chasing the next gig.
Why wouldn’t I just reach out for a custom quote?
I am actually not going to be taking on bespoke design work once the Brand Lab rolls out. My focus will shift to Branding & Bespoke Web Design for new clients, and maintaining those brands for the Brand Lab clients.
For tidy accounting, The Brand Lab intakes align with the Australian Financial Year
Q1: JUL-SEP
Q2: OCT-DEC
Q3: Jan - Mar
Q3: APR - JUN
Doors for the Brand Lab open 4 weeks before the next quarter!
I will give current Brand Lab members first access (which is why you should jump on this now if it sounds like something you may need) and then open it up to other previous branding clients!
Stay as long as you need, but you don’t have to stay on beyond the current quarter.
❋ Investment
One quarterly rate. No hourly tracking, no per-project quoting, no admin overhead. Just ongoing creative partnership. If anything sits outside the scope, we will chat about it. No suprises.
Lock in your spot and your design work for the quarter ahead. Best value.
$2,640 total per quarter. Same access, same priority, same partnership. Just spread across three payments.
No lock-in beyond the current quarter. Stay as long as you like, pause whenever you need to.
Not a branding client yet?
Ready to get your branding sorted and unlock access to The Brand Lab?
FIND OUT MORE ABOUT WORKING TOGETHER ➔