Your Brand.
In Expert Hands.
Ongoing creative partnership for branding clients who are done explaining their brand from scratch every time they need something designed.
Introducing The Brand Lab
The Problem:
You have a brand. Using it consistently is the hard part.
You've invested in expert branding. Your visual identity is polished, your Canva templates are set up, your brand guidelines exist. And yet.
Every new campaign feels like starting from scratch. Every time you hire someone for a design project, you spend the first week re-explaining who you are. Your team creates content that's close but not quite right. And you're fielding briefs, chasing revisions, and managing creative decisions you didn't sign up for.
What you actually need isn't another project. It's someone who already knows your brand inside and out, and is simply there, each quarter, ready to move.
The Brand Lab is that. Ongoing creative partnership, without the overhead of an in-house hire.
The Alternative:
What an in-house designer actually costs
A mid-level in-house designer in Australia runs $70,000–$90,000 per year, before super, leave, and management time. And they're still learning your brand for the first six months.
The Brand Lab gives you expert creative direction, someone who already holds your brand's full context, and the strategic input to make your creative actually work. At a fraction of the cost, with none of the overhead.
The Brand Lab is available exclusively to existing You by Katie branding clients.
You're a Brand Lab client if...
You've completed a branding project with me
The Brand Lab is exclusively available to past and current You by Katie branding clients. Your brand is already built. This is how we keep it consistent and moving.
You're done re-briefing a new designer every time
You shouldn't have to explain your brand's tone, your audience, or your aesthetic preferences from scratch every quarter. You want a partner who already gets it.
You create content regularly and need it to look right
Whether it's campaigns, social content, presentations, or proposals, you're producing creative work across multiple channels and you want it to feel cohesive without micro-managing every asset.
You value expert creative input, not just execution
You're not just looking for someone to make things pretty. You want strategic thinking, someone who'll flag when something is off before it goes out, and a partner who thinks ahead.
What’s Included?
Each quarter includes a genuine mix of creative work, shaped around what you actually need. Not a set number of deliverables. Not a bucket of hours. Just expert design partnership, scoped sensibly, with full transparency if anything sits outside the scope of a standard term.
01
Ongoing design work
A mix of creative projects each quarter, from quick template updates to new campaign assets. No quoting each task individually. No admin overhead. You brief me, I handle it.
03
Streamlined briefing
I already know your brand, your audience, your goals, and your aesthetic. Which means less back and forth, faster turnarounds, and quicker approvals.
02
Strategy session
A dedicated session per term to look ahead. What's coming up? What assets are needed? We try to map out the term and put in placeholder dates for any upcoming projects or campaigns.
02
Strategy session
A dedicated session per term to look ahead. What's coming up? What assets are needed? We try to map out the term and put in placeholder dates for any upcoming projects or campaigns.
04
Priority Access
You have a resevered place in the design books. We only accept 10 businesses at a time and this service is not availbe, yo yhr general public.
03
Streamlined briefing
I already know your brand, your audience, your goals, and your aesthetic. Which means less back and forth, faster turnarounds, and quicker approvals.
Introducing The Brand Lab
Your Brand.
In Expert Hands.
Ongoing creative partnership for branding clients who are done explaining their brand from scratch every time they need something designed.
April 2026 Intake now open
Introducing The Brand Lab
Your Brand.
In Expert Hands.
Ongoing creative partnership for branding clients who are done explaining their brand from scratch every time they need something designed.
New!Interior Design
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New Construction
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Renovations
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Remodels
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Commercial Design
Interior Design ✳︎ New Construction ✳︎ Renovations ✳︎ Remodels ✳︎ Commercial Design
Popular
2025
New York
The Atlast Project →
“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
Former CustomerGet In Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.