Creative strategy & brand design

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for businesses that don’t copy-paste

Your business has evolved. Your brand should too. Strategy-led branding and web design delivered in formats you can actually use.

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Creative Strategy

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Logo Design & Branding

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Canva Brand Kits

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Ongoing Creative Partnership

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Creative Strategy ✽ Logo Design & Branding ✽ Canva Brand Kits ✽ Ongoing Creative Partnership ✽

Specializing in creative strategy, branding, and killer bespoke creative projects

Delivered through accessible visual systems that you can actually use (I'm looking at you, Canva 👀)

A young woman with long wavy hair sitting indoors on a comfortable chair, smiling at the camera, with a desktop monitor, books, and a tall decorative vase with dried plants in the background.

Hey you, it’s me…

I'm Katie Emslie, creative strategist and designer. I help small businesses access expert design without needing a full creative team.

I help established solopreneurs and small teams transform their ideas into polished, bespoke visuals that stand out and connect with their audience.

By using accessible software (like Canva) I help to bridge the gap between expert design and accessible design. I want you to own your assets and have them in format you can access and update.

Let's Work Toegether

View My Work

Strategy first, design second

I front-load every project with creative strategy. Before any design work begins, we get clear on goals, audience, and who you're trying to differentiate from, and the direction that's going to get you there. By the time we move into design, the guesswork is gone. That means fewer revisions, faster approvals, and better results from the design phase.

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Why Work With Me?

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Expert design, your team can actually use

I embrace modern design tools, like Canva, as bridges to accessible design, not threats to creativity. I firmly believe that great design doesn't have to be untouchable. You get high-level creative strategy and execution, delivered in formats you can actually use, edit, and adapt.

15 years of professional creativity in your corner

I notice patterns and connect ideas that others miss. With 15 years across e-commerce, brand marketing, and campaign creative, I bring strategic thinking to every project, not just a good eye. I’ve been on both ends of the creative briefing process and understand how to bridge the gap between “idea” and “desired outcome” (it’s a special skill of mine).

Pixel art depiction of a woman with long hair and a flower in her hair.

Featured on the “Got Marketing?” Podcast with the incredible Mia Fileman from Campaign Del Mar.

"She's amazing and if you are thinking about working with her, grab the chance!"

I am so thrilled with the graphics Katie created for me. She came to the process as so much more than a graphic designer. She had a lot of creative input, a lot of ideas, a lot of inspiration and it made the whole process so smooth. She absolutely nailed the brief, customer support and responsiveness really went above and beyond so the whole process was seamless! So I cannot recommend Katie's work more highly. She's amazing and if you are thinking about working with her, grab the chance! - Michelle | Show & Tell Video
"If you are thinking about working with Katie, do it! You won't regret it."

From the second I briefed her, I knew it was going to be a joy to work with Katie, and I wasn't disappointed. Katie's attention to detail, and ability to understand the brief and my vision were second to none. She was super timely and continued to go above and beyond my expectations, leaving me with something I am so proud to put out into the world. If you are thinking about working with Katie, do it! You won't regret it. - Aisling Quigley
"It was a joy to work with you 15 years ago, and a joy now."

Thank you for all that you have done, Katie…
We are so grateful for making this part of Ripple, our visual design, so seamless.
It was a joy to work with you 15 years ago, and a joy now. - Mia Fileman | Campaign Del Mar & Ripple Festival

Ready to Design Something Great?

A few design highlights…

A collage of presentation slides showcasing interior design, fashion, and lifestyle imagery with colorful circles, text, and various photos of people, objects, and scenery.

Cover of a planner and playbook titled "The Colour Plan & Playbook" with a beige background, colorful text, small graphic elements, and sample pages showing color palettes and color usage guides.

Text reading 'make life better' with colorful stars around it on a light background.

A website template displayed on a laptop and a smartphone showcasing lifestyle coaching for a better life, with a call-to-action button, accompanied by a potted plant and workspace items on a desk.

A website template for a wedding photographer called "The Boho Template," featuring images of a couple, wedding decorations, and testimonial sections. The design uses earthy tones like brown and gold, with sections for packages and contact information.

A flat lay of a campaign classroom sign, a paper with an illustration of a woman holding a tablet, a cup of coffee, a pen, and a pencil on a beige surface.

Promotional graphic for a program called Unplugged, launching in May 2022, aimed at transforming monotony into meaningful passion and purpose in six weeks. It features a woman sitting on the beach, a laptop displaying the program's branding, and various abstract design elements in shades of pink, beige, and white.

Close-up of a person in black leggings doing a downward dog yoga pose on a green exercise mat. Overlay text reads 'Re:Align Pilates at Home'.

A collection of colorful marketing campaign posters about brand awareness and social media strategies, featuring images of people, products, and graphics on a coral background.