Creative Strategy

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Logo Design & Branding

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Canva Brand Kits

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Ongoing Creative Partnership

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Creative Strategy ✽ Logo Design & Branding ✽ Canva Brand Kits ✽ Ongoing Creative Partnership ✽

Creative strategy & brand design

Strategy-led branding, web design, and ongoing creative support delivered in formats you can actually use.

Photo of brand designer Katie Emslie sitting at her desk smiling at the camera.
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Circular logo with light blue background and black text reading 'You by Katie *' around a black asterisk in the center. 
Branding & Graphic Design | Brisbane

Branding Design

Creative strategy & professional branding design. Your visuals need to match the quality of the business you’ve built. If you’re beyond the DIY phase, let’s chat! Assets delivered in accessible formats so your brand guidelines don’t die in the downloads folder.

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Squarespace Website Design

Extend your branding into your hardest-working & lowest-paid employee: your website. Built in Squarespace. Please note, this is an add-on service and is available to branding clients only.

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The Brand Lab

Ongoing creative & design support exclusively for branding clients. Maintain your visual presence, and work with a creative strategist to make decisions around the creative aspects of your brand.

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Featured Projects

  • A promotional flyer with the title 'Campaign Del Mar' featuring a photo of women socializing outdoors, a lemon tree, and colorful icons of a sailboat, lemon, leaf, and umbrella.

    Campaign Del Mar Brand Refresh

  • Decorative logo overlay with white text reading 'springforth co' and a small green and blue leaf, placed over a home office or living room scene with a plant and a monitor.

    Spring Forth Co Branding

  • Close-up of a person receiving a hand massage or therapy during counseling session, with a notebook and pen on the wooden table, overlaid with text 'Dare to Stand Counseling'.

    Dare to Stand Counselling Branding

  • Event poster for Ripple Festival, held on November 12-13, 2025, in Grazeland, Melbourne, featuring abstract blue background with wavy lines and colorful decorative elements.

    Ripple Festival Visual Identity

A smiling young woman with long light brown hair sitting in a beige armchair, wearing a denim jacket and colorful floral pants, in front of a computer monitor displaying a website, with a colorful abstract portrait of a woman's face with closed eyes and floral earrings hanging behind her.
Circular logo with light blue background and black text reading 'You by Katie *' around a black asterisk in the center.

Hey you, it’s me…

I'm Katie Emslie, creative strategist and designer. I help small businesses access expert design without needing a full creative team.

I help established solopreneurs and small teams transform their ideas into polished, bespoke visuals that stand out and connect with their audience.

I've worked in corporate, in agencies, and with small businesses. I know what it's like to build something from the ground up and have experienced great support and encouragement from others along the way. Now, I like to pass on the same to the people in my world!

Learn More About Me -->

A few kind words from clients…

A yellow-green circular sticker with black text that says '* you by katie* * you by katie*' and a black asterisk in the center.
Instagram comment by campaign_del_mar expressing gratitude for 12 years of working together and feeling joy each time.
A social media comment exchange between two users, helenaemeral and youbykatie, with profile pictures; helenaemeral's profile picture appears to be a black and white photo of a woman and child, and youbykatie's profile picture shows a woman seated in a lounge area.
Screenshot of an email message with a purple profile icon, the sender named Magnolia H. dated April 30th at 9:04 PM, addressed to Katie, expressing gratitude and mentioning an upcoming payment.
A screenshot of a text message conversation on a smartphone. The first message at 12:55 PM on February 26th says: 'My husband said she picked you well and wondered if you knew me. Based on the designs 😂 had to share this.' The reply reads: 'Hahahaha that is the highest compliment 🤣🤣'.
Book your project!

If your business has outgrown your starter brand, let’s plan the next steps!

A circular design with a black flower shape in the center, surrounded by the text 'Katy* you by katie*' repeated around the circle.

Book a free 15-minute chat with me to talk about where you are right now and explore some options to help you plan the next steps!

Book a free chat

Some brands I have worked with!

A circular design with a black flower shape in the center, surrounded by the text 'Katy* you by katie*' repeated around the circle.
Circular logo with light blue background and black text reading 'You by Katie *' around a black asterisk in the center.

Let’s work together.

Interested in working together? Fill out the form below to get the ball rolling! :)