Creative strategy & design

for brands that don’t → copy-paste.

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Canva Brand Kits

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Logo Design & Branding

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Campaigns

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Bespoke Design

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Canva Brand Kits ☆ Logo Design & Branding ☆ Campaigns ☆ Bespoke Design ☆

Specializing in creative strategy, branding, and killer bespoke creative projects

Delivered through accessible visual systems that you can actually use (I'm looking at you, Canva 👀)

Hey you, it’s me…

I'm Katie Emslie, creative strategist and designer. I help small businesses access expert design without needing a full creative team.

I help established solopreneurs and small teams transform their ideas into polished, bespoke visuals that stand out and connect with their audience.

By using accessible software (like Canva) I help to bridge the gap between expert design and accessible design. I want you to own your assets and have them in format you can access and update.

Let's Work Toegether

View My Work

Strategy first, design second

I front-load every project with creative strategy. Before any design work begins, we get clear on goals, audience, and who you're trying to differentiate from, and the direction that's going to get you there. By the time we move into design, the guesswork is gone. That means fewer revisions, faster approvals, and better results from the design phase.

Why Work With Me?

Expert design, your team can actually use

I embrace modern design tools, like Canva, as bridges to accessible design, not threats to creativity. I firmly believe that great design doesn't have to be untouchable. You get high-level creative strategy and execution, delivered in formats you can actually use, edit, and adapt.

15 years of professional creativity in your corner

I notice patterns and connect ideas that others miss. With 15 years across e-commerce, brand marketing, and campaign creative, I bring strategic thinking to every project, not just a good eye. I’ve been on both ends of the creative briefing process and understand how to bridge the gap between “idea” and “desired outcome” (it’s a special skill of mine).

Featured on the “Got Marketing?” Podcast with the incredible Mia Fileman from Campaign Del Mar.

"She's amazing and if you are thinking about working with her, grab the chance!"

I am so thrilled with the graphics Katie created for me. She came to the process as so much more than a graphic designer. She had a lot of creative input, a lot of ideas, a lot of inspiration and it made the whole process so smooth. She absolutely nailed the brief, customer support and responsiveness really went above and beyond so the whole process was seamless! So I cannot recommend Katie's work more highly. She's amazing and if you are thinking about working with her, grab the chance! - Michelle | Show & Tell Video
"If you are thinking about working with Katie, do it! You won't regret it."

From the second I briefed her, I knew it was going to be a joy to work with Katie, and I wasn't disappointed. Katie's attention to detail, and ability to understand the brief and my vision were second to none. She was super timely and continued to go above and beyond my expectations, leaving me with something I am so proud to put out into the world. If you are thinking about working with Katie, do it! You won't regret it. - Aisling Quigley
"It was a joy to work with you 15 years ago, and a joy now."

Thank you for all that you have done, Katie…
We are so grateful for making this part of Ripple, our visual design, so seamless.
It was a joy to work with you 15 years ago, and a joy now. - Mia Fileman | Campaign Del Mar & Ripple Festival