❋ Introducing
The Brand
Lab
Ongoing creative partnership for branding clients who are done explaining their brand from scratch every time they need something designed.
By application · branding clients only❋ The problem
You have a brand. Using it consistently is the hard part.
You've invested in expert branding. Your visual identity is polished, your Canva templates are set up, your brand guidelines exist. And yet.
Every new campaign feels like starting from scratch. Every time you hire someone for a design project, you spend the first week re-explaining who you are. Your team creates content that's close but not quite right.
What you actually need isn't another project. It's someone who already knows your brand inside and out, and is simply there, each quarter, ready to move.
The Brand Lab is that. Ongoing creative partnership, without the overhead of an in-house hire.
❋ The alternative
What an in-house designer actually costs
A mid-level in-house designer in Australia runs $70,000 to $90,000 per year, before super, leave, and management time. And they're still learning your brand for the first six months.
The Brand Lab gives you expert creative direction, someone who already holds your brand's full context, and the strategic input to make your creative actually work. At a fraction of the cost, with none of the overhead.
The Brand Lab is available exclusively to existing You by Katie branding clients.
❋ Who this is for
You're a Brand Lab client if...
You've completed a branding project with me
The Brand Lab is exclusively available to past and current You by Katie branding clients. Your brand is already built. This is how we keep it consistent and moving.
You create content regularly and need it to look right
Whether it's campaigns, social content, presentations, or proposals, you're producing creative work across multiple channels and you want it to feel cohesive.
You're done re-briefing a new designer every time
You shouldn't have to explain your brand's tone, your audience, or your aesthetic preferences from scratch every quarter. You want a partner who already gets it.
You value expert creative input, not just execution
You're not just looking for someone to make things pretty. You want strategic thinking and a partner who'll flag when something is off before it goes out.
❋ What's included
Ongoing design work, held in one place.
Each quarter includes a genuine mix of creative work, shaped around what you actually need. Not a set number of deliverables. Not a bucket of hours. Just expert design partnership, scoped sensibly.
Ongoing design work
A mix of creative projects each quarter, from quick template updates to new campaign assets. No quoting each task individually.
Strategy session per term
A dedicated session to look ahead. What's coming up? What creative do you need? We think before we execute.
Streamlined briefing
I already know your brand, your audience, your goals. Less back and forth, faster turnarounds, work that lands right.
Priority access
Brand Lab clients come first. Your work doesn't join a queue. You have a reserved place in my schedule each quarter.
No surprise invoices
If something falls outside scope, we talk about it first. Always. You'll never receive an unexpected bill.
Canva-ready delivery
Everything delivered in formats your team can actually use. Accessible and editable, not locked in complicated files.
GRAPHIC DESIGN BRISBANE, QLD2026"If you are thinking about working with Katie, do it! You won't regret it."
From the second I briefed her, I knew it was going to be a joy to work with Katie, and I wasn't disappointed. Katie's attention to detail, and ability to understand the brief and my vision were second to none. She was super timely and continued to go above and beyond my expectations, leaving me with something I am so proud to put out into the world.
Aisling Quigley
"She's amazing and if you are thinking about working with her, grab the chance!"
I am so thrilled with the graphics Katie created for me. She came to the process as so much more than a graphic designer. She had a lot of creative input, a lot of ideas, a lot of inspiration and it made the whole process so smooth. She absolutely nailed the brief, customer support and responsiveness really went above and beyond so the whole process was seamless!
Michelle | Show & Tell Video
"It was a joy to work with you 15 years ago, and a joy now."
Thank you for all that you have done, Katie... We are so grateful for making this part of Ripple, our visual design, so seamless. It was a joy to work with you 15 years ago, and a joy now.
Mia Fileman | Campaign Del Mar & Ripple Festival
❋ Investment
One quarterly rate. No hourly tracking, no per-project quoting, no admin overhead. Just ongoing creative partnership. If anything sits outside the scope, we will chat about it. No suprises.
Quarterly — paid upfront
Lock in your spot and your design work for the quarter ahead. The simplest option.
$2,250 total per quarter. Same access, same priority, same partnership. Just spread across three payments.
No lock-in beyond the current quarter. Stay as long as it's working, pause whenever you need to.
Register your interest
The Brand Lab opens for its first intake in April 2026 with 5 spots available. Pop your email below and I'll be in touch with full details when it's time.
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