The Brand Lab

Ongoing creative partnership for businesses that need access to ongoing creative strategy & design support, with someone who knows your business and brand inside out.

by application only

common problem

Does this sound familiar?

You’ve got solid branding locked in, but then you keep needing to create new, fresh content. Or maybe you’ve got other people on your team who are in charge of rolling out your brand and need a little design direction? Social media content, videography, campaign graphics, website pages, email templates…oh my!!

All the while you’re just sitting there thinking, “THIS IS TAKING FOREVER, AND I DON’T HAVE TIME TO DO MY ACTUAL JOB!!””

good news

Creating cohesive, on-brand visuals is my jam:

I’ve spent the last 15 years getting really good at creating cohesion across visual branding systems. Website, print, social media, and beyond.

If you have other suppliers or team members, I can coordinate creative direction across the team as well…I’m a team player ;)

how we swing it

We sit down at the beginning of each intake quarter and go over your goals, strategically work through some creative solutions, create a running wish-list, and nail down any hard deadlines for product launches/offers/etc.

the details

What’s included:

  • brand audit (onsite & off-site) during onboarding

  • an organised shared Notion portal where we keep up with deliverables & deadlines

  • private WhatsApp chat for creative brainstorming and questions

  • monthly creative strategy call where we lock in progress and discuss any additional deliverables

  • expert strategy and brand keeping

sample scenerios

A few examples to test if the Brand Lab is right for you!

  • You know that page on your website you keep avoiding? What about the email footer that you’ve been meaning to tackle for the past 2 years? Email signatures needing a refresh? What about that ancient social media banner on your Facebook page?

    You and I sit down at the beginning on the quarter and put together a wish list of items that need refreshing and updating. Because I know your business and brand, I can then get to work rolling out all of those little tweaks you need but can’t find time for and that seem ridiculous to ask someone to quote. 

    Sample Outcomes from this scenario:

    • Much-needed love to some areas of the business that have been visually neglected for quite some time. 

    • Confidently being able to send people to those web pages/emails without hesitation

    • Overall brand consistency improvements across multiple channels. 

  • Picture this: You get an idea for a project, campaign, or just notice something on your website needs a refresh!

    • You pop into our shared chat and leave me a voice note on your ideas

    • I come back with my glowing encouragement and strategic insight to refine your ideas

    • We decided it's go time and map out all the visual touchpoints and lock in messaging

    • I get to work rolling it out (I design almost everything in Canva so you can make last-minute tweaks without needing to wait on me). 

    • We launch your project quicker, and with creative collaboration! 

  • You have a small team with 1 or 2 all-rounders. They are able to dabble in content creation, admin, etc., but would really benefit from some heavy-duty design support for larger projects or campaigns.

    • We all come together and brainstorm ideas for the project or campaign

    • I take the brainstorm away and develop some creative concepts

    • Once the direction is approved, I handle the heavy lifting on the creative direction and design front

    • Hand over deliverables and visuals in templates your team can run with.

Research indicates that 71% of businesses agree that inconsistent brand presentation leads to customer confusion, which is the enemy of conversion.

for tidy accounting

The Brand Lab intakes align with the Australian Financial Year

Q1: JUL - SEP

Q2: OCT-DEC

Q3: JAN-MAR

Q4: APR-JUN

Access & Availability

I will give current Brand Lab members first access (which is why you should jump on this now if it sounds like something you may need) and then open it up to others.

Need to join mid-quarter?
If you’ve got something pressing that needs attention ASAP, we can discuss joining mid-quarter on a pro-rata basis. 

Stay as long as you need, but you don’t have to stay on beyond the current quarter.
Person holding a calculator against a plain white background.

level  one

Best for steady upkeep: template refreshes, social tiles, and the steady updates that keep your brand consistent.

    • brand audit (onsite & off-site) during onboarding

    • an organised shared Notion portal where we keep up with deliverables & deadlines

    • private WhatsApp chat for creative brainstorming and questions

    • monthly creative strategy call where we lock in progress and discuss any additional deliverables

    • expert strategy and brand keeping

    One-time $500 onboarding. No GST. (Waived for branding clients)

    valued at up to 15 hours of creative support

  • $2,500 per quarter
    (single payment)

    or

    $880/month for 3 months

$2500 per quarter

level  two

Best for launching: Campaign rollouts, larger collateral suites, and several touchpoints at once.

  • The same partnership as Level 1, with roughly double the content and deliverables.

    • Brand audit on intake

    • Shared Notion portal

    • Private WhatsApp access for voice notes and brainstorming

    • Monthly strategy call

    One-time $500 onboarding. No GST. (Waived for branding clients)

    valued at up to 30 hours of creative support

  • $5,000 per quarter
    (single payment)

    or

    $1,750/month for 3 months

    One-time $500 onboarding. No GST. (Waived for branding clients)

$5000 per quarter

next step

Book a Discovery Session

FAQs

2026
GRAPHIC DESIGN BRISBANE, QLD

What's Included?

I have structured this offer to be based on availability and not deliverables. What this means is that I allocate blocks of time each week over the quarter specifically for Brand Lab clients. I know my stuff and am pretty quick with it, so I am happy to do as much as I can during that allocated time. Because the Brand Lab is usually only available to branding clients, we already have a strong working relationship.

How is this different from hiring a freelance designer?

This is a creative partnership where I become an out-of-house, in-house creative strategist and designer. I carve out time and availability to help make sure your visuals are sharp and effective across the quarter. We get a WhatsApp chat going with you (and your team) as needed, and you have access to me during business hours. Got a quick Q? You’ve got access to give me a quick call. 

Why are you using this model?

The Brand Lab is bespoke. Exclusive (in that I am not trying to scale to the moon), and designed to focus on only a few key clients at a time. The cadence of the arrangement allows for predictable income for me and predictable outgoings for you. Neatly aligned with the financial year quarters for easy accounting & bookkeeping. This model offers the ability to develop an ongoing client-designer relationship that is worth its weight in gold. No more scrounging for a last-minute freelancer.

Can I just reach out for a custom project quote?

I am actually not going to be taking on bespoke design work once the Brand Lab rolls out. My focus will shift to Branding & Bespoke Web Design for new clients, and maintaining those brands for the Brand Lab clients.

Book and Discovery Call