I’m Katie. You’re you.

Hello! I'm Katie Emslie, founder of You by Katie, a creative strategy and brand design studio in Brisbane.

I went from mid-level designer to art director to marketing manager in the space of a few years in my first corporate gig. It wasn’t because I had the right connections (in fact, I had NO connections). It was because I kept asking why.

Why this colour, why this campaign, why this message to this audience right now?

Apparently, I never grew out of that phase.

That one question turned an artsy creative kid into someone who thinks in strategy and big pictures. Now I help clients find their own answers to it. We spend time in creative strategy at the start of every project because that's where the gold of effective design is hiding. It's a treasure hunt for meaning.

A young woman sitting at a desk in front of a large computer monitor, smiling at the camera. The desk has a keyboard, mouse, and stacked books. In the background, there is a corkboard with notes and drawings, and a table lamp.
A blue stylized snowflake or asterisk shape with rounded edges.
A circular, light green badge with black text and a black asterisk-shaped symbol in the center. Text reads 'you by katie*' and 'Katie* you' arranged in a circle around the symbol.
Inquire About Branding 
What I bring to the table

Fifteen years in the creative industry. Marketing, e-commerce, email direct marketing, social media, art direction, brand design. I've designed emails that generated $10,000 in sales from a single send. I've led creative teams and built brands across a bunch of different industries.

So yes, I'm a designer. But my brain is a network of marketing, creativity, and strategy, and brand and web design is where all three of those things meet.

How this helps you

You need a creative partner who asks the right questions, helps you find clarity on your vision, and turns that vision into a brand that feels like yours.

I lead the process, help you discover the why behind things, and deliver everything in Canva so your team can keep using it long after the project wraps.

ONGOING CREATIVE STRATEGY & DESIGN SUPPORT

For clients who want to keep the partnership going, the Brand Lab is a quarterly creative relationship where I stay in the thread as your business grows.

Learn more
A young woman with long blonde hair and a denim jacket sitting in a beige chair in front of a computer monitor, clasping her hands, and smiling at the camera. Behind her, there is a colorful painting of a woman with closed eyes, blonde hair, and floral accessories, and a computer screen displaying a website about brand identity design.
A circular sticker with a black asterisk in the center surrounded by the repeated text 'Katy by Katie* You' on a light yellow background
A blue abstract flower or asterisk shape with rounded petals on a white background.

Let's find the gold, together.

Take the next step in building a brand that reflects who you are, what you do, and builds a strong connection to the people you are trying to reach!

Inquire About Branding
Computer monitor displaying a webpage about brand identity design, with a lamp, notebooks, and prayer journals on the desk.
A calendar page on a desk with a pair of tortoiseshell glasses placed on it, and some papers behind. The calendar shows part of the week and some handwritten notes.

PR & Media Inquires

Brand Kit Coming Soon

Featured on the “Got Marketing?” Podcast with the incredible Mia Fileman from Campaign Del Mar.

A woman with blonde hair wearing a denim jacket working on a computer in a well-lit room. The computer monitor displays a design or presentation slide. There are several books stacked on the desk, a lamp to the side, and artwork on the wall. 
Branding Design, Brisbane

“She's amazing, and if you are thinking about working with her, grab the chance!”

I am so thrilled with the graphics Katie created for me. She came to the process as so much more than a graphic designer. She had a lot of creative input, a lot of ideas, a lot of inspiration and it made the whole process so smooth. She absolutely nailed the brief, customer support and responsiveness really went above and beyond so the whole process was seamless! 

Michelle | Show & Tell Video

“It was a joy to work with you 15 years ago, and a joy now.”

Thank you for all that you have done, Katie... We are so grateful for making this part of Ripple, our visual design, so seamless.

Mia Fileman | Campaign Del Mar & Ripple Festival

Let’s get your branding sorted!

Book Your Spot!