packages from $4,500

Brand Strategy & Design

Inquire About Branding

you’re business has grown!

It’s time to revisit your visuals…

Your business has grown since you started, and the visual identity you created initially has carried things so far, but it’s time to pass the baton to a more polished and cohesive brand system. You may find that it’s also time to do a strategy sense check to ensure your branding is set up to carry you into the next season of business growth.

good news!

You’re in the right place to build a brand with the big picture in mind…

With 15 years in the creative industry, I’ve created dozens of brand systems for clients ranging from corporate fashion to allied health. My approach to branding leans heavily on creative strategy and ensuring we have a clear outcome in mind (all part of the strategy process).

Branding with the big picture in mind. We let the strategy phase guide our creative choices.

Here’s what the process looks like: 

❋ Brand Strategy

We get clear on who you are, who you're talking to, and what you want to say. Brand purpose, persona, positioning, and messaging pillars.

❋ Brand Identity

The visual side. Logo suite, colour palette, typography, imagery direction. Everything that signals who you are before you say a word.

❋ Accessible design files

Professionally designed brand collateral delivered in accessible formats: Canva, Word, etc. You shouldn’t need a design degree to use your brand suite. 

❋ Ongoing Support

Need to roll out a whole suite of collateral? If you want a creative strategist in your corner as your brand grows, the Brand Lab is the next step. Quarterly intakes. Stay for as long as you need.

good design begins with clear goals and creative srategy. that's why we build with the big picture in mind.

the process

  • A quick 15-20 min chat where we discuss your overall goals. From here, I will send through my official proposal for you to review. If you’re happy, we move onto the next phase.

  • Love this one. Made it myself. I’ll send through a template that guides you through HOW to brief a designer. If you’re already a pro, we can skip this step.

  • I front load projects so we take time to get the creative strategy nailed down before we move on. This ensures smooth sailing in the brand build. We will stay here until the moodboards feel right.

  • When the Creative Strategy phase gives us a clear direction, we focus all effort on one strong logo concept rather than spreading thin across multiples. A second concept is included when needed.

  • This phase is where we apply the branding to your choice of collateral. After elements are approved, I package everything up into an easy to use brand guide that provides links to all of your assets.

Packages start from $4500

Brand Refresh Coasters and Icons for Campaign Del Mar

A young woman with long blonde hair and a denim jacket sitting in a beige chair in front of a computer monitor, clasping her hands, and smiling at the camera. Behind her, there is a colorful painting of a woman with closed eyes, blonde hair, and floral accessories, and a computer screen displaying a website about brand identity design.
A circular sticker with a black asterisk in the center surrounded by the repeated text 'Katy by Katie* You' on a light yellow background
A blue abstract flower or asterisk shape with rounded petals on a white background.

Let's find the gold, together.

Take the next step in building a brand that reflects who you are, what you do, and builds a strong connection to the people you are trying to reach!

Inquire About Branding
Computer monitor displaying a webpage about brand identity design, with a lamp, notebooks, and prayer journals on the desk.
A calendar page on a desk with a pair of tortoiseshell glasses placed on it, and some papers behind. The calendar shows part of the week and some handwritten notes.