Privacy Policy
You by Katie Last updated: 12 June 2026
You by Katie ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This policy explains what we collect, how we use it, and the choices you have. It applies to our website at youbykatie.com and to the services we provide.
We handle personal information in line with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles.
Who we are
You by Katie is a creative strategy and brand design studio operated by Kathryn Emslie. ABN: 41 784 406 936 Email: hello@youbykatie.com Based in Brisbane, Queensland, Australia.
What we collect
We only collect information we need to run our business and work with you. This may include:
Contact details, such as your name, email address, phone number, and business name.
Project information, including anything you share about your business, brand, goals, and materials during enquiries, discovery calls, questionnaires, and projects.
Payment information, processed securely through our payment provider. We do not store your full card details.
Website usage, such as pages visited, device and browser information, and how you found us, collected through cookies and analytics.
Communications, including messages you send us by email, form, or chat.
How we collect it
We collect information directly from you when you fill in a form, book a call, email us, sign up to our list, or engage our services. We also collect some information automatically through cookies and analytics when you use our website, and occasionally from third parties such as referrals or publicly available sources.
Why we use it
We use your information to:
Respond to enquiries and provide quotes.
Deliver our services and manage projects.
Process payments and keep business records.
Send our newsletter and updates, where you have opted in.
Improve our website and understand how it is used.
Meet our legal and tax obligations.
Cookies and tracking
Our website uses cookies and similar technologies to help it work and to understand how visitors use it. This includes:
Squarespace, which hosts our website.
Google Analytics and Google Tag Manager, which measure website traffic and performance.
Meta Pixel, which helps us understand the performance of our advertising.
You can control cookies through your browser settings and through the cookie banner on our website. Turning off some cookies may affect how the site works.
Who we share it with
We do not sell your personal information. We share it only with trusted providers who help us run our business, including:
Squarespace, for website hosting.
Google, for analytics and website tools.
Meta, for advertising.
Flodesk, for email marketing.
Stripe, for payment processing.
Jotform, for contracts and forms.
Notion, for project management and client portals.
These providers only access information as needed to perform their service, and are required to protect it.
Overseas disclosure
Some of our providers are based overseas, mainly in the United States. This means your information may be stored or processed outside Australia. We take reasonable steps to ensure these providers handle your information consistently with the Australian Privacy Principles.
Direct marketing
If you opt in, we will send you our newsletter and occasional updates. Every marketing email includes an unsubscribe link, and you can opt out at any time. You can also email us to be removed from our list.
Keeping your information secure
We take reasonable steps to protect your information from misuse, loss, and unauthorised access, including using secure, reputable providers. No system is completely secure, so we cannot guarantee absolute security.
Data breaches
If a data breach occurs that is likely to cause serious harm, we will respond in line with the Notifiable Data Breaches scheme, including notifying affected individuals and the Office of the Australian Information Commissioner where required.
Accessing and correcting your information
You can ask to see the personal information we hold about you, or ask us to correct it, by emailing hello@youbykatie.com. We will respond within a reasonable time. There is no charge to make a request, though in some cases we may charge a reasonable fee for access.
Keeping your information
We keep your information only as long as we need it for the purposes above, or as required by law. Project files are kept for a period after a project ends, after which you are responsible for retaining your own copies.
Children
Our services and website are intended for business owners and are not directed at children.
Complaints
If you have a concern about how we have handled your information, please email us first at hello@youbykatie.com so we can try to resolve it. If you are not satisfied, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.
Contact
Questions about this policy or your information can be sent to hello@youbykatie.com.
