BRANDINGCampaign Del Mar Brand Refresh
When Mia Fileman came to me at the end of 2025, Campaign Del Mar didn't need a full rebrand. It needed room to grow.
Her business had evolved, and with it came a new creative challenge: how do you extend a strong, established brand to cover a second property, the Got Marketing podcast, without losing what makes it recognisable? The answer was a strategic refresh rather than starting from scratch.
A Flexible Colour SystemWe expanded the existing CDM palette with secondary monochromatic tones and accent colours, rich greens, warm blues, soft lemon yellow, and warm red, all drawing from the natural tones of the Amalfi Coast. More options for colour usage without designs feeling busy or cluttered.
Refreshed Typography and Custom IconsWe kept Mia's main brand font and introduced two supporting typefaces for more variety across content touchpoints. We also developed a set of custom coaster icons, a small but versatile brand element that can be used across content, campaigns, and social.
A "Sisters Not Twins" Dual-Brand ApproachA selection of the expanded palette was carried into Got Marketing, giving the two brands a related but distinct visual relationship. Cohesive enough to feel connected, different enough to stand on their own.
Delivered Ready to UseEvery asset was delivered inside Canva so Mia and her team could start implementing the refreshed brand immediately. No complicated files, no waiting on a designer for every edit.
